updated January 2022 I've been showing people how to leverage LinkedIn for over a decade. And one of the most consistently maligned pieces of functionality has been the job anniversary notification. Over and over I hear some form of, "Why is LinkedIn gumming up my feed? Why should I care if Bill Jones has been at Company XYZ for 6 years? Does "liking" that really mean anything?" Well, yes it does. The Science of Online Small Talk To explain the value of liking job anniversaries, we have to look at something else that people don't really enjoy: small talk. It's easy to bash small talk. We think that it's an awkward and … [Read more...]
How to Combine Technology and Process for More Effective Sales Networking
updated May 2021 In Networking in the 21st Century, I spend a lot of time looking at the importance of follow up. The key to powerful networking is relationship-building. And relationships aren’t transactional, so your networking has to be more than just one-time encounters. To ensure that this happens, it’s important to create processes and systems that allow you to touch base with your networking contacts on a regular basis. This is where technology can really help. Social media and digital tools can give you an easy way to maintain you connections over time. Technology Tips to Become a Relational Networker 1. Capture contact … [Read more...]
Social Selling is Here to Stay: Here are 7 Ways to Make LinkedIn Work for You Today
Updated December 2018 I often think about the sales meeting when a sales manager first suggested using the telephone to sell. I'm sure there were a bunch of reactions to the thought: One person probably yelled out that you have to talk to prospects face-to-face if you want to have success and the phone would never work in sales. A few people in the back of the room probably whispered to each other about how confusing phones were. And still another person probably stopped paying attention because they thought, "Well, none of my customers have telephones." I'm sure that there was a bunch of resistance and confusion. And then … [Read more...]
How to Avoid Being an Obnoxious Jerk on LinkedIn
Updated December 2018 LinkedIn has a problem. Or rather, it has a branding issue. You see, before online social networking came around, there was just regular old networking. You had to go out and meet people and have conversations with them. A lot of people hated networking. One of the main reasons: the obnoxious attendees that seemed to populate every networking breakfast and conference cocktail reception. In fact, one of the first Chamber of Commerce meetings I ever went to came complete with "Bill", a life insurance salesman who seemed to embody every negative stereotype possible, from the overly aggressive business card … [Read more...]
The Best Way to Destroy Your LinkedIn Likability
"Should I put my weekly Dungeons & Dragons group on my LinkedIn profile? That question came up in a workshop I was running for a sales team at a large business technology firm. We had been discussing the creation of an authentic personal brand online by bringing the human element into the LinkedIn profile. People want to connect with other people online, not brands or companies, so it makes sense to humanize yourself beyond just your resume bullet points. Look at Your Message from the Receiver's Perspective So the D&D question came up. After the chuckles from his co-workers subsided, I pondered his question. It was … [Read more...]
Why My Zumba Classes Aren’t on My LinkedIn Profile
I'm going to tell you a secret: I'm a Zumba instructor. That's right, Zumba, the Latin-dance aerobic fitness classes. I don't teach often, at most once a week. But when my travel schedule allows, I love to jump around a gym to some salsa or reggaeton music. It's a blast! That might not be something you would expect from a professional-development author and speaker. I Don't "Lead" with My Fitness Activities And in fact, if you read my LinkedIn profile, you wouldn't find any mention of my Zumba career. Is that because I am embarrassed? Am I ashamed? Not at all. So why isn't there any mention of my "rico y suave" moves on … [Read more...]
How to Create Organizational Brand Alignment with LinkedIn
Updated December 2018 LinkedIn is often seen as the land of the jobseeker, the salesperson, and the recruiter. But what if your job isn't externally facing - is it worth spending time there? In other words, how can you use LinkedIn if you like your job and simply want to do it better? If you look beyond just updating your profile the next time you are looking for a job, there are simple ways that LinkedIn can help every career, no matter what your role or professional goals. In this article, you'll discover 3 simple (but powerful) processes that will help you capture the power of LinkedIn for your daily business success, no … [Read more...]
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 9
- Next Page »