LinkedIn Archives - Page 3 of 9

November 10, 2015

The 9 Words that Should Never Appear in Your LinkedIn Headline

Updated October 2021 I spend my days thinking, writing, and speaking about the intersection of business and relationships in the digital age. I focus a lot of my attention on social selling, the convergence of old school sales processes with powerful online tools. It's fun being in the midst of this change and evolution. People are experimenting with lots of new ideas and methodologies. Some are successful; some...not so much. We're all figuring it out together on the fly. Not Everything is Pretty on LinkedIn When you do this long enough, you see the good, the bad, and the downright ugly of social media. After seeing another … [Read more...]

October 27, 2015

Starting Your LinkedIn Profile with the Perfect Headline

Updated December 2018 How do you get people's online attention in a busy world? You might think that's a question that only applies to newspaper editors, content marketers, and bloggers. But it's actually important for all of us to consider...especially when it comes to our LinkedIn profiles. If you want to manage how your network views you, you have to make sure that they actually view you. Why Should You Worry About the Perfect Headline? An important step in this process is leading off with the right headline. Because whether it's a newspaper, a blog article, or your LinkedIn profile, the headline performs a few important … [Read more...]

October 13, 2015

The No-Sweat Guide to Writing Your LinkedIn Profile Summary (About Section)

Updated December 2018 Along with the Photo and Headline, the Profile Summary is the third of the three most important parts of the Profile. Because it holds a lot of power it also causes a lot of stress. It's a blank canvas of 2,000 characters and there are many different approaches you can take to communicate with your reader. That freedom, however, also means that there isn't a clearly defined process for creating a great Summary. Add to this the fact that many professionals are uncomfortable writing about themselves, and you have a situation where very little time is spent on the Summary This is unfortunate, because it's an … [Read more...]

September 1, 2015

How to Combine Grey Hair and Social Savvy to Win on LinkedIn

For better or worse, social media has changed the way business happens. One of its biggest effects has been on how we judge credibility in others. In the past, we would extend provisional trust to new connections. When we met someone, for example through a referral or at a professional event, our starting point would be to trust them. We would then build a relationship and a foundation of credibility underneath it. These days, because information is so easy to access, that process has inverted. It's easy to research someone before we decide to do business with them. We're giving more and more credibility to the information we find … [Read more...]

August 4, 2015

5 Steps to Better LinkedIn Privacy

Updated December 2018 One of the most powerful, and least used, pages on LinkedIn is the Privacy & Setting section. Privacy is a complex topic, and as a concept it's in a lot of flux right now. No matter what your personal approach to the information you share with the world at large, though, the ability to navigate the various privacy settings online is important. On LinkedIn there are a number of ways that you can control how and what you share. Ultimately, what you decide to share and what you decide to keep private is largely dependent on your comfort level and on your goals for using LinkedIn. Take Control of Your … [Read more...]