The perfect LinkedIn post... Doesn't exist. So don't try for it. Over the years I've spoken with so many professionals who don't share content on LinkedIn because they are frozen. They are paralyzed because they don't know how to craft the perfect post that goes viral, shares a ton of value, drives high-quality conversation, and gets a bunch of leads all at the same time. But they are making a simple and understandable mistake. Because if you don't post much, it's easy to fall prey to the thinking that each post has to do a lot of work. That makes each post harder to craft and it gets easier to put off engaging on LinkedIn. … [Read more...]
How to Quickly Boost Your LinkedIn Recommendations
If you keep scrolling through your LinkedIn Profile, tucked in at the bottom you'll find the Recommendation section. And it's not getting a lot of love these days. Which is kind of ironic because it's one of the oldest sections of the profile. And one of the few that hasn't seen any significant changes over the years. Being down there at the end of the profile makes it easy to skip over. Many professionals gloss over it because they don't know how to ask for recommendations from their network. And they don't know the powerful impact a robust Recommendation section can create. But... Adding 3rd-party testimonials to your profile … [Read more...]
How to Coach Salespeople to Succeed in the World of Social Selling
How do you coach a salesperson to improve their sales results using digital tools like LinkedIn? It seems like an easy question. All you need to do is present it at a sales meeting, maybe send a few articles you found, and that should be it. Right? Unfortunately, lurking underneath the seeming simplicity of digital selling are a number of complications that differentiate these new sales activities from business as usual. If you try the training and coaching approaches that worked in the past, you'll soon find yourself stuck in the mud. So let's look at some ways you can leverage sales coaching to drive online selling skills in … [Read more...]
Does Native LinkedIn Video Drive Engagement? I Posted Video for a Month to Find Out
Native video on LinkedIn has become a hot topic. These days it's common for social media gurus and marketing experts to extol the virtues of video for sharing your brand message and engaging your audience. And with LinkedIn Live still early in its roll-out, video promises to continue to grow in prominence. But if you aren't an influencer with a boatload of followers, is it really worth the time and attention we’re giving it? This is an especially important question for salespeople and other non-marketers who want to engage with their network. With limited time and resources, they have to ensure that they are getting the best bang for … [Read more...]
How Salespeople Can Make Videos Quickly and Easily for Social
When I'm speaking to sales teams on the power of sharing content online, one of the most common responses I get is: "How am I going to find the time!" After diving in, it quickly becomes clear that it's not just a matter of minutes and hours, but of training and bandwidth. Creating relevant and insightful content isn't easy. That's why there are whole departments of people (called "Marketing") that do it. They spend their time and energy developing the skills, doing the research, and putting together the messaging. So salespeople are understandably frustrated when they feel they are being asked to become brand marketers as well as … [Read more...]
3 Ways to Share Professional LinkedIn Posts (Without Boring People About Your Company)
updated January 2022 One of the biggest mistakes that salespeople make when sharing content on social media - especially LinkedIn - is that they only talk about their company or what they are selling. At first blush this makes sense, but translate it to an offline experience: What do you think of salespeople who only talk about their company and give you a sales pitch every time you see them? At best you try to avoid them, and at worst you are actively annoyed by them. Should you share information about what you are selling on LinkedIn? Sure, but sparingly. Mix it up with other content. Topics that Engage Your Professional … [Read more...]
2 Simple Guidelines that Boost Your LinkedIn Messaging Game
I got an interesting question from my ex-intern’s younger brother who is also a student at my alma mater (try following that chain). It was a simple question, and he was asking because he thought that he was too inexperienced to know the right answer. But I would guess that it’s a question that many, if not most, professionals have about messaging on LinkedIn. He asked: What is the right tone to take? I do not know if I am supposed to be formal like on an email or more casual like I am talking with my friends on Facebook. What’s appropriate? It’s an interesting question because digital communication is actually a pretty new thing. … [Read more...]
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