Updated January 2022 At the root of every ineffective LinkedIn profile and wasted status update is a lack of planning and forethought. Even with over 300+ million users, most people are on LinkedIn in a reactive capacity. They created a profile because others invited them to connect and when they post it's because they heard somewhere that they were supposed to. They are missing the strategic component that will enable them to leverage their time. They haven't thought through what they are trying to accomplish and therefore they accomplish very little. Asking and answering a few simple strategic questions can go a long way to making … [Read more...]
5 Ways to Incorporate LinkedIn into Your Offline Networking
When I talk to professionals about social media, I often get a litany of complaints (especially from veterans in the industry): "It's a waste of time!" "All I see is kids on their cell phones all the time - I don't have room in my schedule for that!" "The next generation is going to have a hard time talking to people because they're so used to just texting everything or Facebooking their life!" Even though each of these has some measure of truth, I also hear a little bit of jealousy as well. Those born after 1980 are considered digital natives because they've grown up with technology integrated into their lives. It's easy for them … [Read more...]
The Short Attention Span Rules for LinkedIn
Fifteen seconds. By the end of that those few seconds, over half of a webpage's visitors have left (according to research by digital metric tracker Chartbeat in 2014). And if you do a quick Google search on "how long do viewers stay on a webpage", you'll find a host of other stats, numbers, and figures, but they all point to a simple fact: People don't spend a lot of time reading online information. This has important ramifications for your online presence, especially with your social media profiles. If you are using sites like LinkedIn to build your brand or a client pipeline, your profile acts as your personal business website. … [Read more...]
The Step-by-Step Cheat Sheet to LinkedIn Group Success (Part 2)
LinkedIn Groups can be a valuable source of professional information and business development, if used correctly. In the Part 1 of this article, we looked at how to determine the best Groups to join and how to set them up in your LinkedIn account. Now we can continue on the path and look at how to actually engage with the other members in those Groups. 6. Lurk in Your Groups. One of the biggest mistakes committed by new Group members is blindly posting off-topic or using a tone that doesn't fit the normal vibe that others use. It's like barging into a conversation in the offline world and beginning to talk without knowing what the … [Read more...]
The Step-by-Step Cheat Sheet to LinkedIn Group Success (Part 1)
I was at a conference recently to speak to a group of financial advisers about maximizing their social selling efforts on LinkedIn and other platforms. My session wasn't until the afternoon, and over lunch I started a conversation with an adviser from Minnesota, let's call him Bob. Once he found out that I was there to present on LinkedIn, he asked one of the most common questions I hear, "So what do you actually do on LinkedIn?" He immediately followed that up with a much more specific question, "All the articles tell me I'm supposed to use these LinkedIn Groups, but I get lost trying to figure them out. Are they really worth my … [Read more...]
The 6 Simple Secrets to Effective Holiday Networking
It's a cruel irony. As the end of the year approaches there are more demands on our time for festivities and celebrations and time with family. There's holiday travel and children off from school who need minding. There are parties to go to and presents to buy. And at the same time we also feel the looming pressure of year-end goals and unfinished plans. How can you balance working and personal fun during the holidays? Why Holiday Networking Rocks If you are building your professional network, it can seem like you have to take the holidays off. It can be much easier to throw our hands up and say, "I'll put my focus on my … [Read more...]
Share Your Community Involvement on LinkedIn!
An on-going concern for professionals is balancing the right amount of information to share. They need to walk the line between sharing too much and too little of themselves through their social media presence. You have to keep things professional and still give your visitors a bit of who you are personally. You want to share enough so that they will to be comfortable starting an online (and offline) dialog. On LinkedIn, an easy way to get started with sharing what's important to you is through the Volunteer Experience & Causes section. For Cathy Curtis, a financial advisor in the Bay Area, sharing her involvement in area … [Read more...]
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