Let me set the stage. It's the fall of 1960; and for the first time in American history, two presidential candidates, Richard Nixon and John F. Kennedy, are going to debate each other publicly on this new-fangled invention - television. Both are capable candidates and experienced politicians. But that's not what the electorate sees...and it became a deciding factor in the election. Kennedy is widely regarded as having "won" the first debate. Presenting himself as poised and confident, he had the aura of a confident movie star. He had spent the previous days with his campaign team planning for the debate and rehearsing his … [Read more...]
3 Places to Get a Great LinkedIn Profile Photo
It's amazing how much stress the LinkedIn Profile photo causes! One of the first questions I'm asked when reviewing someone's profile is how to have the perfect picture. Everyone wants it to be just right; and it's a refreshing change because I remember the good ol' days (which were just a few years ago) when I had to spend all my time just trying to convince people that it actually was important to have a profile photo. If you want to get some ideas about what makes for a great LinkedIn Profile photo, check out our article here. But once you know the shot you want, how can you get it without having someone take a poorly lit head shot … [Read more...]
The Cool Kids are Leveraging their Alumni Network on LinkedIn
Of all the networks we build in our lives, one of the earliest and deepest networks we create is that of our alma mater. People take their connection to their school seriously (just watch the boosters at any basketball game). The fundraising department at your school depends on that when they have students call and ask you for money. Take me for example. I'm a busy guy and I don't have a lot of spare time just laying around. But if you want to have 5 minutes of my time, call me and tell me when you graduated from Northwestern University. I'll definitely give you a few minutes. Use LinkedIn to Stay Connected In the past if you wanted … [Read more...]
Help! I Don’t Have Any Experience! (LinkedIn Profile Advice for Recent College Grads)
If you are a recent college grad, have at some point been a college grad, or have ever tried to get your first job, then you’ve probably run into the circular trap that hits most young people when they enter the job market. “How can I get the experience I need to be qualified for this job when no one will hire me because I don’t have experience?” Well, now we can add a 21st-century twist to the problem. It goes something like this: “I just graduated from college; and everyone says that my generation is totally social media-savvy so I should have a killer LinkedIn profile to help me get work. But what do I put on my “professional … [Read more...]
Make Your Next Business Meeting Better with LinkedIn
You did it. You got the meeting that you've been pursuing for months with a prospective client, business partner, or investor. You've got your pitch rehearsed and your presentation rocks. You've got your best outfit back from the cleaners. You are ready to go. But hang on a second. There's something else you can do - that you should do - before you go into that meeting. What do you know about the person you are about to meet? There's a saying that most sales are won or lost before the conversation ever starts, and that applies to all sorts of business meetings. Spend some time researching the person you are about to talk to. Going … [Read more...]
In Social Media, Attitude is Everything
When someone brings up social media, do you cringe or do you get excited? You don't have to tell me what you thought, but your answer to that question is the strongest indicator of your success in using social media to drive your career. In training thousands of professionals on how to effectively use sites like LinkedIn, Facebook, and Twitter to accomplish their goals, I've found one certainty: Attitude is everything Your Social Media Approach Matters How someone approaches social media is the biggest determinant on how effectively they integrate it into their business life Why? Because social media isn't about technology or about … [Read more...]
Following this Old-School Rule Will Make You Better at Social Selling
Have you been completely overwhelmed by social media yet? It seems like there's a new platform popping up every day. The established sites are constantly adding features. And the experts keep telling you a new way that you are supposed to be using it. There are always new widgets, new buttons, and new functions. It would be tempting (and easier) to write off social media as a fad...if it wasn't an immensely powerful business tool. Sure, you might not need every website de jour. But underneath the sometimes confusing veneer are new and exciting ways for you to connect with your clients, colleagues, and prospects. The Foundation of … [Read more...]
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