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September 10, 2019

The Hidden Influence That “Price Anchors” Have on Your Prospects

Is $200,000 a lot for a house? The answer depends a lot on where you were living when you first looked into buying a house.  Your opinion of what a house should cost will be shaped differently depending on the first prices you saw.  So if you lived in San Diego, California you would have a much different perspective than if you were in Lincoln, Nebraska. Not only would this affect your conscious price comparisons, but it would even effect your subconscious approach to pricing houses.  That initial shopping foray created an anchor in your mind.  And it's been shown that those initial anchors have a way of hanging on as we make future … [Read more...]

Filed Under: Closing Skills, Hyper-Connected Selling

August 11, 2016

You Need to Go Old School: The Power of the Pen in Sales

pens

In my years of selling, I’ve found one of the most powerful and versatile sales tools is the simple ink pen.  Whether it’s a fancy Mont Blanc or a basic blue Bic, the pen can be used for many purposes during your conversations. As we go more and more digital, it's easy to leave our pens in our briefcases or purses.  But when you don't take out your pen, you lose a powerful tool that can help you close more deals.  It might seem like just a little tube of plastic or metal, but it's secret weapon that has a lot of uses. Why Your Pen Is Still Useful If you are a professional salesperson, you should remember a few key points about your … [Read more...]

Filed Under: Closing Skills

November 20, 2014

The Mantra That Will Make You More Influential: They Don’t Care How the Beer Tastes

Beer on Bar

One of the nice things about working for myself is that I get to work where I want.  That's often my home office or one of the many coffeehouses around Evanston, IL. Or if it's about 3:30 and another cup of tea will make my head explode, it's one of my favorite bars where I can sip a craft brew and work in the eerily dead time between lunch and happy hour. (I love the fact that pretty much every establishment feels the need to have free WiFi). Watching a Sales Call Unravel As I was sitting here at the bar today, enjoying the last drops of this year's Great Lakes Oktoberfest, a sales rep for a local Chicago craft brewer came in.  She had … [Read more...]

Filed Under: Closing Skills, Hyper-Connected Selling

April 22, 2014

How Stand-Up Comedy Can Help You Sell and Influence

Updated October 2019 Do you want to get better at persuading people? My guess is that you do because whether you are a salesperson selling a product, an entrepreneur courting an investor, or a business owner convincing your team about your vision, your success hinges on your ability to influence other people. Luckily, there are shelves and shelves of books (and information all over the internet) on how to be better at selling, public speaking, and influencing others. A lot of them are good, more of them are mediocre, and almost all of them are relatively boring.   It makes it a little more challenging to slog through them. So here's … [Read more...]

Filed Under: Closing Skills, Public Speaking

March 25, 2014

Make Your Next Business Meeting Better with LinkedIn

You did it.  You got the meeting that you've been pursuing for months with a prospective client, business partner, or investor.  You've got your pitch rehearsed and your presentation rocks.  You've got your best outfit back from the cleaners.  You are ready to go. But hang on a second.  There's something else you can do - that you should do - before you go into that meeting.  What do you know about the person you are about to meet?  There's a saying that most sales are won or lost before the conversation ever starts, and that applies to all sorts of business meetings.   Spend some time researching the person you are about to talk to. Going … [Read more...]

Filed Under: Business Referrals, Closing Skills, LinkedIn

March 11, 2014

Your Passion is A Problem (When You’re Selling)

Passion is good - especially when you are running the show.  When I meet a business owner or entrepreneur who isn't excited and confident about what they are doing, I know that the company is heading for tough times.  There are many challenges for small businesses.  Sometimes the leader's enthusiasm and optimism are the key to finding success at the end of the day. Even though it's good to talk to your customers, employees, and partners with passion, though, it can quickly become a liability when you have to sell yourself or your company.  It sounds counter-intuitive, but if your main sales tactic is to share your excitement about what you … [Read more...]

Filed Under: Closing Skills, Sales Coaching

May 8, 2013

The Sales Truth I Learned Managing a Band

When I was a younger (and hopefully cooler) man, I played in a band called The Jesters. I started the band with my friend Jim, and we split the duties - he would work on the music and I would get us gigs. Here's what I learned that would help me sell in every other part of my career: Bar and club owners didn't care about our music - they cared about getting people in the door who would drink beer and eat food. Focus On Their Needs Being a great band was important to us. We spent a lot of time practicing and writing songs. We worked on our stage show to make sure that our fan base would grow and people would come out and see us. But for … [Read more...]

Filed Under: Closing Skills, Sales Coaching

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David is an internationally-recognized keynote speaker, sales trainer, and business coach.  He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship.

He is the best-selling author of 12 books on sales, networking, social media, and entrepreneurship.  And he is also a prolific contributor to blogs in the sales and marketing space.

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