Social media sites are developing and evolving at ever greater speeds. Unfortunately, this means that social media is often outstripping the offline world's ability to adapt. What may seem like an intuitive and nifty piece of functionality to a programmer can lead to a headache for those who are using social media in the real world. LinkedIn Endorsements demonstrate a social media feature that gets mired in real-world issues. For most professionals, the Endorsements feature is a useful tool. It allows our connections to attest to our Skills on our LinkedIn profiles. On the other hand, it creates challenges for professions that are … [Read more...]
On LinkedIn, Show and Tell Should Be: Show, Don’t Tell
LinkedIn profiles are really cool. Think about it; you get to have a website that it as all about you. It highlights your experiences, your skills, your education... your story. But most of us aren't that experienced in telling (and writing) our story. So we get flustered when we are putting together our profile. One of the most common traps people fall into when writing their LinkedIn profile is that they approach it just like they were writing a resume. This has a lot of negative effects, but one of the biggest mistakes is that people fall back on using resume-speak: the jargon and empty phrases that are used when putting together a … [Read more...]
Why You Want LinkedIn Endorsements
The Skills and Endorsements section on LinkedIn has become a staple of the LinkedIn profile. Because you can have up to 50 Skills listed, it can be challenging to decide upon a strategy with them. Which do you list, which do you highlight, how do you get your network to endorse you? While those are valid questions, don't let them stop you from using this section. It's a keyword bank that the system uses to return better results when users search. Here's my advice: While you are deciding what your strategy is, add some skills so that you can start building endorsements. LinkedIn Endorsements Matter From a networking and … [Read more...]
2 Keys to Building Your Personal Brand on LinkedIn
When we worked for the same company our entire careers, the idea of a personal brand wasn't important. These days, with shorter job stints and a "free agent" economy where it's common for professionals to bounce from project to project, having a strong brand is more critical than ever. But how do you manage your personal brand and get everything done on your to-do list? Here comes social media to the rescue - and on a professional level, LinkedIn. Your brand is based on how you are viewed by your network, the people that you know and the people that know you, i.e, your LinkedIn connections. There are two main pieces that make up … [Read more...]
How to Ask For Help On LinkedIn
One of the challenges with using social media for business is that it's so new. LinkedIn has over 500 million professionals on it, but it's not even 15 years old yet. It makes perfect sense that we're still grappling with how to actually use the platform in our day to day business lives. Especially because in business, there's a lot on the line. We know that if we post an embarrassing picture on Facebook, a few of our work friends might see it. But if we make a mistake on LinkedIn, all of our professional connections will see it and it could hurt our career. I was recently talking about how to ask LinkedIn connections for help with a … [Read more...]
This Big Mistake in Online Networking Can Sink You
It used to be that bad spelling and poor grammar would only hurt you if you were writing an essay for English class. Now, because so much networking is done online, it can put a damper on your career or lose you credibility in the professional world. With the explosion of written forums that are open to the public (social networking, blogs, online reviews, etc.), how you write can be just as important as what you write. If you are using the internet in any professional capacity, you need to make sure your writing skills aren’t sending the wrong message. You Are Always Being Judged It has gotten easier to communicate with new … [Read more...]
9 Ways the Pros Use Their Status Update on LinkedIn
Updated December 2018 One of the most common features on social networking websites is the status update. Using the status update feature, a user can type in a short message that is broadcast to their entire network. Facebook’s popularity is based largely on people’s ability to share information through the status update feature, and Twitter has taken the process one step further – it’s just status updates, and nothing else. It can be exciting to share in this way, and many business people are using it to share professional information as well. Unfortunately, the ubiquity of status updates makes it hard to be “heard” above the … [Read more...]
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