The LinkedIn Publisher platform isn't for everybody. Yep, I said it. If you don't like to write, can't write well, or don't think you have anything to say, long-form articles on LinkedIn might not be for you. But if that doesn't scare you away, Publisher can be a powerful tool in your personal brand-building toolkit. And I don't want to freak you out; it's pretty cool that it's now so easy to share content with your network. You have to be careful, though, because it also pretty easy to make yourself look bad. We don't want that to happen. Share Your Expertise Publisher started out as the LinkedIn Influencer program, and it required … [Read more...]
How to Combine Grey Hair and Social Savvy to Win on LinkedIn
For better or worse, social media has changed the way business happens. One of its biggest effects has been on how we judge credibility in others. In the past, we would extend provisional trust to new connections. When we met someone, for example through a referral or at a professional event, our starting point would be to trust them. We would then build a relationship and a foundation of credibility underneath it. These days, because information is so easy to access, that process has inverted. It's easy to research someone before we decide to do business with them. We're giving more and more credibility to the information we find … [Read more...]
5 Steps to Better LinkedIn Privacy
Updated December 2018 One of the most powerful, and least used, pages on LinkedIn is the Privacy & Setting section. Privacy is a complex topic, and as a concept it's in a lot of flux right now. No matter what your personal approach to the information you share with the world at large, though, the ability to navigate the various privacy settings online is important. On LinkedIn there are a number of ways that you can control how and what you share. Ultimately, what you decide to share and what you decide to keep private is largely dependent on your comfort level and on your goals for using LinkedIn. Take Control of Your … [Read more...]
How to Share Your Experience (and NOT your Resume) on LinkedIn
How do you talk about your past on LinkedIn? It's easy to look at the Experience and Education sections on your LinkedIn profile as the "resume" part of the profile. There's a slight problem, though. No one wants to read your resume. Even corporate recruiters and headhunters don't want to read a resume. But then how are you supposed to talk about your past work life? Your Profile Isn't Your Resume Much of this confusion stems from the fact that the LinkedIn Profile did start as a kind of online resume. In its early days, LinkedIn was a way for professionals in Silicon Valley to keep track of each other because it was an environment … [Read more...]
Networking in the 21st Century…on LinkedIn is Here!
Networking in the 21st Century...on LinkedIn: Why Your Network Sucks and What to Do About It is out now! You can get it here. If any of my work has helped you in the past, here’s an easy way to return the favor. Every single mention or download of the book on the launch day helps this new book find its way in the world. How to help TODAY: Get the book for free on launch day :) on Kindle Post on Facebook, Twitter, LinkedIn with the link: http://amzn.to/1yWBSTS Email your friends and family who might find it valuable Post an Amazon.com review when you finish reading (and Facebook / Tweet about it) Multiple mentions throughout the day … [Read more...]
Understanding Your LinkedIn Brand Message in 3 Simple Steps
Updated January 2022 At the root of every ineffective LinkedIn profile and wasted status update is a lack of planning and forethought. Even with over 300+ million users, most people are on LinkedIn in a reactive capacity. They created a profile because others invited them to connect and when they post it's because they heard somewhere that they were supposed to. They are missing the strategic component that will enable them to leverage their time. They haven't thought through what they are trying to accomplish and therefore they accomplish very little. Asking and answering a few simple strategic questions can go a long way to making … [Read more...]
5 Ways to Incorporate LinkedIn into Your Offline Networking
When I talk to professionals about social media, I often get a litany of complaints (especially from veterans in the industry): "It's a waste of time!" "All I see is kids on their cell phones all the time - I don't have room in my schedule for that!" "The next generation is going to have a hard time talking to people because they're so used to just texting everything or Facebooking their life!" Even though each of these has some measure of truth, I also hear a little bit of jealousy as well. Those born after 1980 are considered digital natives because they've grown up with technology integrated into their lives. It's easy for them … [Read more...]
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