"Don't wrestle with a pig. You both get dirty and the pig enjoys it." - Mark Twain I was talking with my massage therapist the other day, and as often happens, our conversation turned toward business development. At one point (right when she was working on the knot in my right shoulder), she shares, "Someone in my networking is bad-mouthing me, and I don't know what to do!" This is a big problem for her, because as a solo practitioner, she gets all of her clients on her own. She has built up a robust business solely on relationships in our community - both through client referrals and from the recommendations of various centers of … [Read more...]
Create a 19,900% Advertising Bump in 67 Seconds
A few months ago, I went to a birthday dinner for a friend at an Italian restaurant in Chicago's Lincoln Park neighborhood. It was a fun night - great conversation, delicious food, and pretty tasty wine. I'd never been to Saporia Trattoria before, but I had a good experience and I said to my girlfriend as we were leaving, "Hey, we should come back here sometime." Now, Chicago has a lot of great restaurants. So even though we enjoyed ourselves, it wasn't necessarily on the top of our list to get back. But I had signed up for their mailing list when we were paying the bill (I get excited when small businesses do marketing right so it's … [Read more...]
Networking on the Cheap for Millenials (And the Rest of Us)
I was having a cup of coffee with a friend the other day and the conversation turned to my upcoming book on networking (somewhat shameless plug - Networking in the 21st Century: Why Your Network Sucks and What to Do About It). She asked me if it was possible to network on a budget because she found that all of the networking lunches and coffees and events can really add up. She works in alumni development for a large university; and she shared that a lot of young professionals right out of school feel that they can't build a strong network because they don't have the financial resources to keep up with it all. I can understand their … [Read more...]
Is it Time to Upgrade Your LinkedIn Account to Premium?
When working with professionals on their online brand, one of the common questions that I hear is, "Should I pay to upgrade to the premium LinkedIn account?" It's a great question and one that doesn't necessarily have a clear cut answer. I don't work for LinkedIn so I don't have a vested interest in someone anteing up for the paid accounts. On the other hand, I do help people use LinkedIn and social media to improve their businesses and careers so of course I think it makes sense to engage with the platform as much as possible. In the end, my answer is usually some variation of, "Yes...eventually." Don't Upgrade to Premium Too … [Read more...]
Playing Both Sides of the Ball On Social Media
What does "using" social media mean to you? When I work with professionals on their social media strategies, the most common questions I get tend to be around what people are actually supposed to do with all of the new platforms that have popped up (seemingly overnight). They say things like, "OK, fine, I gave up and got a LinkedIn profile - now do I actually do with it?" Or, "I've had a Twitter account for six months, but I've never tweeted - should I?" Personal Social Media Strategy These are important questions; but they are also hard questions to answer because everyone will and should approach social media in a way that supports … [Read more...]
Your Social Media Problem is You Think You Don’t Have One…
Let me set the stage. It's the fall of 1960; and for the first time in American history, two presidential candidates, Richard Nixon and John F. Kennedy, are going to debate each other publicly on this new-fangled invention - television. Both are capable candidates and experienced politicians. But that's not what the electorate sees...and it became a deciding factor in the election. Kennedy is widely regarded as having "won" the first debate. Presenting himself as poised and confident, he had the aura of a confident movie star. He had spent the previous days with his campaign team planning for the debate and rehearsing his … [Read more...]
3 Places to Get a Great LinkedIn Profile Photo
It's amazing how much stress the LinkedIn Profile photo causes! One of the first questions I'm asked when reviewing someone's profile is how to have the perfect picture. Everyone wants it to be just right; and it's a refreshing change because I remember the good ol' days (which were just a few years ago) when I had to spend all my time just trying to convince people that it actually was important to have a profile photo. If you want to get some ideas about what makes for a great LinkedIn Profile photo, check out our article here. But once you know the shot you want, how can you get it without having someone take a poorly lit head shot … [Read more...]
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