"Should I put my weekly Dungeons & Dragons group on my LinkedIn profile? That question came up in a workshop I was running for a sales team at a large business technology firm. We had been discussing the creation of an authentic personal brand online by bringing the human element into the LinkedIn profile. People want to connect with other people online, not brands or companies, so it makes sense to humanize yourself beyond just your resume bullet points. Look at Your Message from the Receiver's Perspective So the D&D question came up. After the chuckles from his co-workers subsided, I pondered his question. It was … [Read more...]
Why My Zumba Classes Aren’t on My LinkedIn Profile
I'm going to tell you a secret: I'm a Zumba instructor. That's right, Zumba, the Latin-dance aerobic fitness classes. I don't teach often, at most once a week. But when my travel schedule allows, I love to jump around a gym to some salsa or reggaeton music. It's a blast! That might not be something you would expect from a professional-development author and speaker. I Don't "Lead" with My Fitness Activities And in fact, if you read my LinkedIn profile, you wouldn't find any mention of my Zumba career. Is that because I am embarrassed? Am I ashamed? Not at all. So why isn't there any mention of my "rico y suave" moves on … [Read more...]
How to Create Organizational Brand Alignment with LinkedIn
Updated December 2018 LinkedIn is often seen as the land of the jobseeker, the salesperson, and the recruiter. But what if your job isn't externally facing - is it worth spending time there? In other words, how can you use LinkedIn if you like your job and simply want to do it better? If you look beyond just updating your profile the next time you are looking for a job, there are simple ways that LinkedIn can help every career, no matter what your role or professional goals. In this article, you'll discover 3 simple (but powerful) processes that will help you capture the power of LinkedIn for your daily business success, no … [Read more...]
The 9 Words that Should Never Appear in Your LinkedIn Headline
Updated October 2021 I spend my days thinking, writing, and speaking about the intersection of business and relationships in the digital age. I focus a lot of my attention on social selling, the convergence of old school sales processes with powerful online tools. It's fun being in the midst of this change and evolution. People are experimenting with lots of new ideas and methodologies. Some are successful; some...not so much. We're all figuring it out together on the fly. Not Everything is Pretty on LinkedIn When you do this long enough, you see the good, the bad, and the downright ugly of social media. After seeing another … [Read more...]
Starting Your LinkedIn Profile with the Perfect Headline
Updated December 2018 How do you get people's online attention in a busy world? You might think that's a question that only applies to newspaper editors, content marketers, and bloggers. But it's actually important for all of us to consider...especially when it comes to our LinkedIn profiles. If you want to manage how your network views you, you have to make sure that they actually view you. Why Should You Worry About the Perfect Headline? An important step in this process is leading off with the right headline. Because whether it's a newspaper, a blog article, or your LinkedIn profile, the headline performs a few important … [Read more...]
The No-Sweat Guide to Writing Your LinkedIn Profile Summary (About Section)
Updated December 2018 Along with the Photo and Headline, the Profile Summary is the third of the three most important parts of the Profile. Because it holds a lot of power it also causes a lot of stress. It's a blank canvas of 2,000 characters and there are many different approaches you can take to communicate with your reader. That freedom, however, also means that there isn't a clearly defined process for creating a great Summary. Add to this the fact that many professionals are uncomfortable writing about themselves, and you have a situation where very little time is spent on the Summary This is unfortunate, because it's an … [Read more...]
How to Look Like a RockStar on LinkedIn
Updated December 2018 They say a picture is worth a thousand words. So what are the thousand words of your profile photo saying about you? More and more of our online interaction is becoming visually-based, and how you present yourself is a key component of your online presence. YouTube has over 100 hours of video uploaded every minute and one of the most popular social media sites with teenagers is Instagram. People like to "see" who they are interacting with. It has always been common for people to say, "I can't remember names but I can always remember a face." Because there is only one photo attached to your profile, it plays an … [Read more...]
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