Networking in the 21st Century...on LinkedIn: Why Your Network Sucks and What to Do About It is out now! You can get it here. If any of my work has helped you in the past, here’s an easy way to return the favor. Every single mention or download of the book on the launch day helps this new book find its way in the world. How to help TODAY: Get the book for free on launch day :) on Kindle Post on Facebook, Twitter, LinkedIn with the link: http://amzn.to/1yWBSTS Email your friends and family who might find it valuable Post an Amazon.com review when you finish reading (and Facebook / Tweet about it) Multiple mentions throughout the day … [Read more...]
5 Ways to Incorporate LinkedIn into Your Offline Networking
When I talk to professionals about social media, I often get a litany of complaints (especially from veterans in the industry): "It's a waste of time!" "All I see is kids on their cell phones all the time - I don't have room in my schedule for that!" "The next generation is going to have a hard time talking to people because they're so used to just texting everything or Facebooking their life!" Even though each of these has some measure of truth, I also hear a little bit of jealousy as well. Those born after 1980 are considered digital natives because they've grown up with technology integrated into their lives. It's easy for them … [Read more...]
The Step-by-Step Cheat Sheet to LinkedIn Group Success (Part 2)
LinkedIn Groups can be a valuable source of professional information and business development, if used correctly. In the Part 1 of this article, we looked at how to determine the best Groups to join and how to set them up in your LinkedIn account. Now we can continue on the path and look at how to actually engage with the other members in those Groups. 6. Lurk in Your Groups. One of the biggest mistakes committed by new Group members is blindly posting off-topic or using a tone that doesn't fit the normal vibe that others use. It's like barging into a conversation in the offline world and beginning to talk without knowing what the … [Read more...]
The Step-by-Step Cheat Sheet to LinkedIn Group Success (Part 1)
I was at a conference recently to speak to a group of financial advisers about maximizing their social selling efforts on LinkedIn and other platforms. My session wasn't until the afternoon, and over lunch I started a conversation with an adviser from Minnesota, let's call him Bob. Once he found out that I was there to present on LinkedIn, he asked one of the most common questions I hear, "So what do you actually do on LinkedIn?" He immediately followed that up with a much more specific question, "All the articles tell me I'm supposed to use these LinkedIn Groups, but I get lost trying to figure them out. Are they really worth my … [Read more...]
Your Social Media Problem is You Think You Don’t Have One…
Let me set the stage. It's the fall of 1960; and for the first time in American history, two presidential candidates, Richard Nixon and John F. Kennedy, are going to debate each other publicly on this new-fangled invention - television. Both are capable candidates and experienced politicians. But that's not what the electorate sees...and it became a deciding factor in the election. Kennedy is widely regarded as having "won" the first debate. Presenting himself as poised and confident, he had the aura of a confident movie star. He had spent the previous days with his campaign team planning for the debate and rehearsing his … [Read more...]