LinkedIn is most useful when you leverage it as a tool to engage with the people in your network. When you tag someone in a status update, they'll get a notice in their LinkedIn account (and an email in their inbox, depending on their account settings). So now we have a way to grab someone's attention! Instead of hoping they'll stumble across your mention, they'll know that you have brought them up in conversation. This has a number of positive effects. It puts you back on their radar, which is helpful in a world where our network is bombarded with messages and information. It's a light touch in your networking relationship; maybe … [Read more...]
Technology Can’t Solve Any Business Problems Alone
Today, as you go through your work day, your goal is to solve as many problems as you can. For most of us, that is actually what our work consists of: solving challenges that pop up consistently through the day. Luckily, since our society has advanced a bit, the problems that we face aren't the dire ones that faced our ancestors, like mystery blights destroying our crops or hordes of marauding barbarians. For us, it might be finding prospective clients, balancing the books, or managing different personalities on a project. Technology is Just a Tool Just like our ancestors, we consistently look to technology to solve our problems. They … [Read more...]
5 LinkedIn Status Updates You Can Post Right Now
LinkedIn Status Updates are a critical tool in developing your online presence. The opportunity to speak directly to your network is incredibly powerful, but sadly, still underused. Your LinkedIn network is made up of professionals who have opted-in to you, but if you don't share anything, they can't stay informed. They want to know what's going on in your professional world, and they are looking to you for information that can help them. "But I don't know what to share!" I hear that all of the time when I'm coaching and training individuals on how to make the most of their networking on LinkedIn. So let's get tactical. Here are … [Read more...]
The First Person vs the Third Person LinkedIn Profile
Because social media and LinkedIn are so new, we're still developing some basic standards on how to write our profiles. One question that has come up frequently in my years as a LinkedIn trainer is about the perspective that should be used when writing the profile. Should you use the first-person or the third-person when crafting your message? Should you use "I, me, and my" or should you use your name? This is especially important in the Summary and Experiences sections, which are open fields where you can communicate directly with your reader. Use First Person Language In the beginning, I would have said that either direction is … [Read more...]
LinkedIn Endorsements for Financial Professionals
Social media sites are developing and evolving at ever greater speeds. Unfortunately, this means that social media is often outstripping the offline world's ability to adapt. What may seem like an intuitive and nifty piece of functionality to a programmer can lead to a headache for those who are using social media in the real world. LinkedIn Endorsements demonstrate a social media feature that gets mired in real-world issues. For most professionals, the Endorsements feature is a useful tool. It allows our connections to attest to our Skills on our LinkedIn profiles. On the other hand, it creates challenges for professions that are … [Read more...]
On LinkedIn, Show and Tell Should Be: Show, Don’t Tell
LinkedIn profiles are really cool. Think about it; you get to have a website that it as all about you. It highlights your experiences, your skills, your education... your story. But most of us aren't that experienced in telling (and writing) our story. So we get flustered when we are putting together our profile. One of the most common traps people fall into when writing their LinkedIn profile is that they approach it just like they were writing a resume. This has a lot of negative effects, but one of the biggest mistakes is that people fall back on using resume-speak: the jargon and empty phrases that are used when putting together a … [Read more...]
Why You Want LinkedIn Endorsements
The Skills and Endorsements section on LinkedIn has become a staple of the LinkedIn profile. Because you can have up to 50 Skills listed, it can be challenging to decide upon a strategy with them. Which do you list, which do you highlight, how do you get your network to endorse you? While those are valid questions, don't let them stop you from using this section. It's a keyword bank that the system uses to return better results when users search. Here's my advice: While you are deciding what your strategy is, add some skills so that you can start building endorsements. LinkedIn Endorsements Matter From a networking and … [Read more...]
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