The sales profession has a problem. Prospects and clients are stuck thinking of salespeople as single-minded hustlers, whose only job is to harass them by calling or emailing over and over until they can weasel into a sales call and then use their killer "close" to get the business. That's not the problem. The real problem: sales professionals still view themselves as single-minded hustlers, whose only job is to harass prospects by calling or emailing over and over until they can weasel their way into a sales call and then use their killer "close" to get the business. That's not going to work anymore. The world has … [Read more...]
Sales is Dead, Social Selling is Bullshit, and Cold Calling is for Morons
I want to apologize to all the salespeople in the world. I want to apologize on behalf of all the sales trainers, speakers, influencers, writers, gurus, thought-leaders, and assorted muckity-mucks who have been filling your world with articles that have titles like the above. We're doing you a huge disservice, and we should stop it. But we probably won't. It's Easy to Mistake Volume for Quality You see, we're all trying to get your attention so that you'll think we're smart, and wise, and action-oriented. We want you to think that we have the magic pill that you've been missing. That we have the thing that can scratch your … [Read more...]
Endless Referrals – Bob Burg
Ask any salesperson or business owner what their three biggest challenges are, and one of them will be “finding new prospects.” Millions (if not billions) of dollars are spent every year in order to market, advertise, and sell products and services. Much of this is wasted, though, because it doesn’t actually lead to the relationships that create sales. Endless Referrals fills an important role by acting as a sort of almanac for salespeople on different ways to prospect and bring potential clients into their pipeline. In fact, I think the book should be called Endless Prospecting, because it covers way more than just referrals. This … [Read more...]
How Stand-Up Comedy Can Help You Sell and Influence
Updated October 2019 Do you want to get better at persuading people? My guess is that you do because whether you are a salesperson selling a product, an entrepreneur courting an investor, or a business owner convincing your team about your vision, your success hinges on your ability to influence other people. Luckily, there are shelves and shelves of books (and information all over the internet) on how to be better at selling, public speaking, and influencing others. A lot of them are good, more of them are mediocre, and almost all of them are relatively boring. It makes it a little more challenging to slog through them. So here's … [Read more...]
3 Keys to Creating a Great Sales Contest
I've coached a lot of sales managers and leaders on how to drive business with their teams. One of the most common tools they reach for is the sales contest. They tend to think that a good sales contest is the panacea for all their issues - that the only thing keeping their people from having explosive results is a mix of excitement and fear... [youtube https://www.youtube.com/watch?v=wVQPY4LlbJ4] Most sales contests, however, fail to create meaningful change. They usually end up rewarding top performers (who would have produced great results anyways) and demotivating those on the team who could really use the help. Too often they end … [Read more...]
How to Stop Fearing Sales Objections with this Magic Phrase
One of the reasons people don't like to sell is that we don't like rejection. As young children we develop a deep-seated fear of being abandoned by those that we love, and it follows us into adulthood. So there's this subconscious connection that's created between this fear and a prospect saying no. But we also avoid asking for business because we don't know what to say if the other person doesn't say yes or no. That's why most of us will only "ask for the order" when we already know the answer. It could be a formal sales situation where you are asking a prospect for a business deal. But it could also be an internal meeting where … [Read more...]
Back to Basics
I coach and train a lot of salespeople on how to build their business, increase their volume … basically, on how to sell more and sell more often. They are often top performers who have stalled and hit a plateau. When digging in to find what is missing from their business, that gap which has hindered their efforts, I’ve made one overwhelming observation: They are rarely missing any knowledge, skills, or tools. Instead, more often than not, they’ve gotten away from the basic training that made them successful in the first place. There Are No Sales "Secrets" They are often trying to reinvent the wheel, or they simply stopped doing … [Read more...]