Passion is good - especially when you are running the show. When I meet a business owner or entrepreneur who isn't excited and confident about what they are doing, I know that the company is heading for tough times. There are many challenges for small businesses. Sometimes the leader's enthusiasm and optimism are the key to finding success at the end of the day. Even though it's good to talk to your customers, employees, and partners with passion, though, it can quickly become a liability when you have to sell yourself or your company. It sounds counter-intuitive, but if your main sales tactic is to share your excitement about what you … [Read more...]
Why You Need to Follow Sales Scripts if You Want to Build Trust
Over the years I've heard thousands of sales professionals say, "I don't like using sales scripts. It sounds so robotic and stiff and it just doesn't work." Actually, let me restate that: Over the years, I've heard thousands of unsuccessful sales professionals say that. Successful sales professionals understand that having a script - a set process that they follow when interacting with customers - is key to success. There's a reason why following scripts can help: Used correctly, they help build trust. Prospects Respond to Confidence You've probably heard the advice, "It's not just what you say but how you say it." That connects … [Read more...]
2 Simple Secrets Professional Public Speakers Use
Public speaking remains one of the biggest fears that people wrestle with, and it is only made worse by the fact that we seem to be speaking in front of groups more and more often! Office meetings, sales presentations, networking events; our schedules are filled with opportunities to share our ideas in front of an audience (and get nervous about it...). It's worth developing your comfort, though, because confidence in public speaking can have a direct and positive influence on your career success. Managing Stage Fright Even experienced professional speakers get a little nervous before they take the microphone. But what if you are in the … [Read more...]