When I was a younger (and hopefully cooler) man, I played in a band called The Jesters. I started the band with my friend Jim, and we split the duties - he would work on the music and I would get us gigs. Here's what I learned that would help me sell in every other part of my career: Bar and club owners didn't care about our music - they cared about getting people in the door who would drink beer and eat food. Focus On Their Needs Being a great band was important to us. We spent a lot of time practicing and writing songs. We worked on our stage show to make sure that our fan base would grow and people would come out and see us. But for … [Read more...]