This article was originally published on January 28th, 2011. And after doing months of press for Networking in the 21st Century, it has proved invaluable! It seems that Good Press is the holy grail that every company and organization is chasing after these days. From the the biggest multi-national corporation to the newest one-person start-up, everyone is looking for that elusive media fix. Because of that, there is an overabundance of books/articles/websites that all promise to share their “secret” to getting media attention (most of them extolling the virtue of their particular style of press release writing). Mark Mathis’s Feeding … [Read more...]
Crucial Conversations – Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler
This article was originally published a few years ago at the RockStar Success Library. But we are surrounded by crucial conversations every day, so still relevant! What makes Crucial Conversations so, well, crucial? What differentiates it from all of the other books on communication and building rapport that you can find on the bookshelf? Well, it’s exactly that Crucial Conversations deals with the high-stakes conversations that happen infrequently, but that have a huge impact on the the course of our professional and personal lives. Most books deal with how to communicate in your day-to-day life. Crucial Conversations takes a more … [Read more...]
The Tipping Point – Malcolm Gladwell
This article was originally published a few years ago at the RockStar Success Library. It's ideas were influential as I was writing Networking in the 21st Century. The Tipping Point is the biography of an idea…Ideas and products and messages spread just like viruses do” (pg. 7). That’s the description of the book straight from Malcolm Gladwell’s mouth, er, keyboard. Basically a sociological and psychological study on how cultural ideas spread, The Tipping Point offers an interesting examination and extrapolation of the factors that cause a message to become “viral”. All you have to do is google viral marketing and you’ll see the hold … [Read more...]
The Art of Learning – Josh Waitzkin
This article was originally published on May 2nd 2009. Josh Waitzkin became a world-class champion in two seemingly unrelated fields – chess (they even made a movie about him) and Push Hands Tai Chi. On the outside these may seem like totally different worlds, but both of them are activities that require high levels of internal control to be successful. And Josh became an expert in developing that mental and emotional control. Josh uses The Art of Learning to examine the processes he used to develop mastery in these two fields. He follows a biographical time line to do so, but he’s really more concerned with the lessons he learned … [Read more...]
Get Clients Now – C.J. Hayden
This article was originally published on August 1st, 2008. And I still use a modified version of her 28 day plan on a monthly basis! Some books are great because they make you look at things in a completely new way; others because they reinforce what you already think and do. Get Clients Now! is really powerful because it does both at the same time. I found myself nodding my head repeatedly as C.J. went though ideas and tools that I use already and that I recommend to my clients. At the same time, she was able to challenge some of my preconceived notions and bring some fresh air to my own marketing. Get Clients Now! is essentially a … [Read more...]
The Drunkard’s Walk – Leonard Mlodinow
This article was originally published on October 29th 2009. Randomness, especially in our daily lives, is still enthralling to me - I'm working on a new book entitled Manufacturing Luck. Reading a book on the history and development of probability theory might not seem too enthralling. But somehow Leonard Mlodinow’s The Drunkard’s Walk combines both the technical developments and the characters along the way into a coherent (and enjoyable) whole. Along the way, it points out why the ancient Greeks never studied probability and why most of the great thinking on the subject came about because of gambling. There’s a method to his … [Read more...]
Thank You For Arguing – Jay Heinrichs
This article was originally published on November 21st, 2008. A lot has changed in the last 7 years - unfortunately, the prevalence of bad rhetoric in our public discourse hasn't... Like many people on election night, I found myself glued to the TV for the capstone speeches by both candidates. I have to admit, though, that I was watching for a few reasons that were probably much different than most people. I wanted to see how the candidates would use the 2,500-year-old discipline of rhetoric – the art of verbal persuasion and argument. I was not disappointed. Both John McCain and Barack Obama delivered carefully crafted messages full … [Read more...]
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