Social media sites are developing and evolving at ever greater speeds. Unfortunately, this means that social media is often outstripping the offline world's ability to adapt. What may seem like an intuitive and nifty piece of functionality to a programmer can lead to a headache for those who are using social media in the real world. LinkedIn Endorsements demonstrate a social media feature that gets mired in real-world issues. For most professionals, the Endorsements feature is a useful tool. It allows our connections to attest to our Skills on our LinkedIn profiles. On the other hand, it creates challenges for professions that are … [Read more...]
On LinkedIn, Show and Tell Should Be: Show, Don’t Tell
LinkedIn profiles are really cool. Think about it; you get to have a website that it as all about you. It highlights your experiences, your skills, your education... your story. But most of us aren't that experienced in telling (and writing) our story. So we get flustered when we are putting together our profile. One of the most common traps people fall into when writing their LinkedIn profile is that they approach it just like they were writing a resume. This has a lot of negative effects, but one of the biggest mistakes is that people fall back on using resume-speak: the jargon and empty phrases that are used when putting together a … [Read more...]
Why You Want LinkedIn Endorsements
The Skills and Endorsements section on LinkedIn has become a staple of the LinkedIn profile. Because you can have up to 50 Skills listed, it can be challenging to decide upon a strategy with them. Which do you list, which do you highlight, how do you get your network to endorse you? While those are valid questions, don't let them stop you from using this section. It's a keyword bank that the system uses to return better results when users search. Here's my advice: While you are deciding what your strategy is, add some skills so that you can start building endorsements. LinkedIn Endorsements Matter From a networking and … [Read more...]
3 Ways to Network When You’re Shy
Networking can be tough when you're shy. Building new business relationships can be hard when just the idea of attending a professional event to network fills you with dread. You're not alone - it's common for people to spend most of their time at events with those that they already know precisely because they are nervous about making new friends. But this prevents you from taking advantage of the full benefits of networking. You want to consistently add new people to your network - because they have new information, new ideas, new contacts, etc. You don't have to be the life of the party and meet everyone to be successful, but you … [Read more...]
Building Your Network Big and Strong
I often tell people that networking is not a mad dash for business cards; that the people you see at professional events who scurry around passing out and collecting cards as quickly as possible are doing it wrong. I also say the you don't need a huge network to see positive business results from your networking efforts. But the other day I was running out of room in my desk drawer, so I had to throw out a stack of business cards. There were over 1,200 business cards from the networking connections I made during the first five years I was running RockStar Consulting. It was not a small stack. So then, why do I tell people to not … [Read more...]
How to Ask For Help On LinkedIn
One of the challenges with using social media for business is that it's so new. LinkedIn has over 500 million professionals on it, but it's not even 15 years old yet. It makes perfect sense that we're still grappling with how to actually use the platform in our day to day business lives. Especially because in business, there's a lot on the line. We know that if we post an embarrassing picture on Facebook, a few of our work friends might see it. But if we make a mistake on LinkedIn, all of our professional connections will see it and it could hurt our career. I was recently talking about how to ask LinkedIn connections for help with a … [Read more...]
3 Things Everyone Likes to Talk About
You want a useful professional network? Then you need people in it. You need more people in your network than there are now? Then you should meet new people...and get them to want to spend time with you. And that’s probably where I lost you… One of the biggest challenges in building a strong professional network is that we have to bring new people into it. And let’s face it, meeting new people can be tough. It takes a lot of energy to start and develop a conversation with a complete stranger. It’s especially daunting when you feel that you have to carry the bulk of the weight and be conversationally awesome. Luckily, you … [Read more...]
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