Forgiveness is Easier to Get Than Permission
The Simple Content Lesson that Quickly Super-Charged my Writing
I came up in a sales world that exalted individual effort. You lived and died based on your personal work and initiative. The more you could hustle and get in front of people, the better. But that sales world is evolving quickly. Prospects have access to more information than ever before because of technology. The buyer's journey is becoming more complex. It can be harder to get our prospects' attention when they are being bombarded by social media posts, emails, and every other form of digital communication. Adapting to this new world of selling requires a different approach, and it's one that I learned from the marketing world. … [Read more...]
Hyper-Connected Selling Idea #30
I Built a Powerful Network with this Simple Networking Pyramid
When I first started my business, I didn't have a marketing plan to get new clients. (I didn't really have a marketing budget either.) But I had heard that networking was an important tool for building relationships and getting new prospects, so I started showing up at the networking breakfasts run by my local chamber of commerce. And the rest is history. Well, not quite. The actual process of muddling through my networking took time. I had some successes but also some early screw-ups before I started to feel comfortable with my networking. And it took a little while for me to develop a cohesive strategy that allowed me to leverage … [Read more...]
Hyper-Connected Selling Idea #29
Who Do You Trust?
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