"If you want to be a successful Sales Sherpa™, you have to be comfortable using sales scripts." That statement might sound counter-intuitive considering the modern sales environment is increasingly complex, information-saturated, and every-changing. But that complexity in fact drives the value of sales scripts. You shouldn't be "winging it" constantly. Scripting parts of your sales process allows you to engage more meaningfully with your prospects and customers. Instead of spending your time trying to figure out what to say, you'll spend it focusing on the person you're talking to. Why Sales Professionals Resist Scripts When … [Read more...]