For most solopreneurs (and small business owners in general), "networking" falls in the marketing column. It's a way to find new prospects and build relationships with existing clients. But if you just focus on getting more customers from your networking, you miss out on the most powerful connections that can support your business: your fellow solopreneurs. Putting your focus on building a robust and active network of small business owners can be a huge boost as you build your own business. You can massively leverage your marketing time by engaging with other professionals who are on the same path as you. Who Should You Network … [Read more...]
Networking in the 21st Century…For Solopreneurs and Freelancers Is Now Available!
Networking in the 21st Century... For Solopreneurs and Freelancers: Why Your Network Sucks and What to Do About It is out now! It will be available FREE on Amazon Kindle between 12:01 am November 17th and 11:59 pm November 19th If any of my work has helped you in the past, here’s an easy way to return the favor. Every single mention or download of the book on the launch day helps this new book find its way in the world. How to help TODAY: Get the book for free on launch day :) on Kindle Post on Facebook, Twitter, LinkedIn with the link: http://amzn.to/1N9dzmd Email your friends and family who might find it valuable Post an Amazon.com … [Read more...]
Entrepreneurs – Stop Waiting for Clients to Come!
"Is this Heaven?" "No, it's Iowa." Every time another baseball postseason ends, I'm reminded of the quiet corn field in Iowa that becomes a baseball diamond in Field of Dreams. In the beginning of the movie, Ray hears the famous line, "If you build it, he (his father) will come". Ignoring mounting debt and the doubt of those around him, Ray builds the baseball field. And at the end of the movie, it switches from "he will come" to "they will come" as cars line the road to pay a few dollars to visit the field... and take care of Ray's money problems. Oh, Hollywood. They Won't Come Just Because You Built It! Too many new … [Read more...]
To Stay or Go? How American Professionals are Like Scottish Voters
Like many Americans, I watched the reporting on Scotland's independence referendum last week with fascination. What fascinated me, though, was how close the election was. With a final vote tally of approximately 55%/45%, the decision to stay in the UK was hardly a landslide (although David Cameron, in a post right here on LinkedIn, said that the results were "clear". Clear, yes, but hardly a mandate - you have to love how politicians spin things). There wasn't an overwhelmingly answer to the question of whether Scotland should remain part of the larger entity or go its own way. The response was decidedly mixed. There wasn't a strong … [Read more...]