"Give the job to Mikey, he understands this stuff!" "Mikey" in this scenario is a 24-year-old recent college grad who is looking for his or her first job in marketing (or probably anything because of the crappy job market). "This stuff" is the entirety of your company's social media marketing and branding work. Strategy, tactics, execution...the whole shebang. Instead of kids trying to get their brother to eat cereal, it's executives trying to fill their social media positions. It's an understandable response considering how quickly social media has evolved and how much influence it is exerting on business. Trying to keep up with … [Read more...]
David is an internationally-recognized keynote speaker, sales trainer, and business coach. He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship.
He is the best-selling author of 12 books on sales, networking, social media, and entrepreneurship. And he is also a prolific contributor to blogs in the sales and marketing space.
His goal is simple: help people become RockStars in their professional lives so that they can have a positive impact on those around them.