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September 11, 2012

Why You Need to Follow Sales Scripts if You Want to Build Trust

Over the years I've heard thousands of sales professionals say, "I don't like using sales scripts.  It sounds so robotic and stiff and it just doesn't work." Actually, let me restate that: Over the years, I've heard thousands of unsuccessful sales professionals say that.  Successful sales professionals understand that having a script - a set process that they follow when interacting with customers - is key to success. There's a reason why following scripts can help: Used correctly, they help build trust. Prospects Respond to Confidence You've probably heard the advice, "It's not just what you say but how you say it."  That connects … [Read more...]

Filed Under: Closing Skills, Sales Coaching

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David is an internationally-recognized keynote speaker, sales trainer, and business coach.  He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship.

He is the best-selling author of 12 books on sales, networking, social media, and entrepreneurship.  And he is also a prolific contributor to blogs in the sales and marketing space.

His goal is simple: help people become RockStars in their professional lives so that they can have a positive impact on those around them.

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