A few months ago, I went to a birthday dinner for a friend at an Italian restaurant in Chicago's Lincoln Park neighborhood. It was a fun night - great conversation, delicious food, and pretty tasty wine. I'd never been to Saporia Trattoria before, but I had a good experience and I said to my girlfriend as we were leaving, "Hey, we should come back here sometime." Now, Chicago has a lot of great restaurants. So even though we enjoyed ourselves, it wasn't necessarily on the top of our list to get back. But I had signed up for their mailing list when we were paying the bill (I get excited when small businesses do marketing right so it's … [Read more...]