There's the old, tired cliche that all things being equal, people do business with those they know, like, and trust. ...Here's the thing, it's an old, tired cliche because it's FRICKIN' TRUE. If you are trying to build your sales success by taking shortcuts and not creating that trust, that emotional bond, with your prospects and customers, you are building a house on a foundation of sand. But it doesn't take much time, or any fancy tricks, to create that connection with your prospects and leverage the most powerful sales tool you have in the modern sales toolkit: your humanity. Build a Human Foundation Too often, we think a gimmick … [Read more...]
3 Necessary Ingredients for Building Networking Relationships
One of the most important pieces of powerful networking is building successful, long-term relationships. That’s why people who take a short-term view to networking usually fail - you can’t take shortcuts to building relationships. Just as your personal relationships take time to nurture and grow, so too do your professional connections. It does take time to build connections with the people in your network, but you can accelerate the process by focusing on the quality of your interactions – and always keep your networking goals in mind. There is an old sales adage that says “people do business with people they know, like, and … [Read more...]