Let’s be honest, the world of selling is changing a lot right now. For those responsible for leading, managing, and coaching sales teams, there is always a new program or tool to adopt. But, as you might have found out, it is rarely an easy transition. Getting people to adopt new behaviors is hard. There is usually a lot of resistance and change is slow. Many factors impact that friction, but there’s a big one that escapes most people’s attention. Peer pressure. Peer Pressure Stymies New Programs On a recent podcast by author Malcolm Gladwell, he shared a story about the career of Wilt Chamberlain. Wilt, while one of the best … [Read more...]