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March 12, 2019

How Peer Pressure Kills New Sales Initiatives (And How it Can Save Them)

Let’s be honest, the world of selling is changing a lot right now.  For those responsible for leading, managing, and coaching sales teams, there is always a new program or tool to adopt. But, as you might have found out, it is rarely an easy transition.  Getting people to adopt new behaviors is hard. There is usually a lot of resistance and change is slow. Many factors impact that friction, but there’s a big one that escapes most people’s attention. Peer pressure. Peer Pressure Stymies New Programs On a recent podcast by author Malcolm Gladwell, he shared a story about the career of Wilt Chamberlain. Wilt, while one of the best … [Read more...]

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David is an internationally-recognized keynote speaker, sales trainer, and business coach.  He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship.

He is the best-selling author of 12 books on sales, networking, social media, and entrepreneurship.  And he is also a prolific contributor to blogs in the sales and marketing space.

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