Passion is good - especially when you are running the show. When I meet a business owner or entrepreneur who isn't excited and confident about what they are doing, I know that the company is heading for tough times. There are many challenges for small businesses. Sometimes the leader's enthusiasm and optimism are the key to finding success at the end of the day. Even though it's good to talk to your customers, employees, and partners with passion, though, it can quickly become a liability when you have to sell yourself or your company. It sounds counter-intuitive, but if your main sales tactic is to share your excitement about what you … [Read more...]