No matter how badly you want to, you can't do anything you put your mind to. Sorry. It's a dangerous myth that we often hear when we are children. We are told constantly that "you can do anything you put your mind to" as the moral of the story in sitcoms and Saturday morning cartoons (remember the G.I Joe "knowing is half the battle?). It's dangerous because it's untrue and it usually has the exact opposite effect that's intended. Before you get all huffy, know that I'm a huge proponent of personal growth and development; that's why I know this idea isn't true. No matter what happens, I'm not going to be able to slam-dunk a … [Read more...]
Playing Both Sides of the Ball On Social Media
What does "using" social media mean to you? When I work with professionals on their social media strategies, the most common questions I get tend to be around what people are actually supposed to do with all of the new platforms that have popped up (seemingly overnight). They say things like, "OK, fine, I gave up and got a LinkedIn profile - now do I actually do with it?" Or, "I've had a Twitter account for six months, but I've never tweeted - should I?" Personal Social Media Strategy These are important questions; but they are also hard questions to answer because everyone will and should approach social media in a way that supports … [Read more...]