Native video on LinkedIn has become a hot topic. These days it's common for social media gurus and marketing experts to extol the virtues of video for sharing your brand message and engaging your audience. And with LinkedIn Live still early in its roll-out, video promises to continue to grow in prominence. But if you aren't an influencer with a boatload of followers, is it really worth the time and attention we’re giving it? This is an especially important question for salespeople and other non-marketers who want to engage with their network. With limited time and resources, they have to ensure that they are getting the best bang for … [Read more...]
David is an internationally-recognized keynote speaker, sales trainer, and business coach. He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship.
He is the best-selling author of 12 books on sales, networking, social media, and entrepreneurship. And he is also a prolific contributor to blogs in the sales and marketing space.
His goal is simple: help people become RockStars in their professional lives so that they can have a positive impact on those around them.