I was at a conference recently to speak to a group of financial advisers about maximizing their social selling efforts on LinkedIn and other platforms. My session wasn't until the afternoon, and over lunch I started a conversation with an adviser from Minnesota, let's call him Bob. Once he found out that I was there to present on LinkedIn, he asked one of the most common questions I hear, "So what do you actually do on LinkedIn?" He immediately followed that up with a much more specific question, "All the articles tell me I'm supposed to use these LinkedIn Groups, but I get lost trying to figure them out. Are they really worth my … [Read more...]
David is an internationally-recognized keynote speaker, sales trainer, and business coach. He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship.
He is the best-selling author of 12 books on sales, networking, social media, and entrepreneurship. And he is also a prolific contributor to blogs in the sales and marketing space.
His goal is simple: help people become RockStars in their professional lives so that they can have a positive impact on those around them.