"Give the job to Mikey, he understands this stuff!" "Mikey" in this scenario is a 24-year-old recent college grad who is looking for his or her first job in marketing (or probably anything because of the crappy job market). "This stuff" is the entirety of your company's social media marketing and branding work. Strategy, tactics, execution...the whole shebang. Instead of kids trying to get their brother to eat cereal, it's executives trying to fill their social media positions. It's an understandable response considering how quickly social media has evolved and how much influence it is exerting on business. Trying to keep up with … [Read more...]
Hey Recruiters, Here are the 3 Things You Totally Screw Up On LinkedIn
One of the first groups that really wrapped their arms around LinkedIn was the HR crew, and specifically the recruiters. On LinkedIn, where everyone is posting what amounts to their resume on their profile, it's like being a kid in a candy store. If you are looking for candidates, LinkedIn is the place to find them. I've gotten to work with professionals from all fields, industries, and departments on how to maximize their LinkedIn presence. That includes a lot of HR folks. I've even run a booth at LinkedIn's TalentConnect conference to work one-on-one with recruiters on refining their profiles. So I've seen a lot of … [Read more...]