"Should I put my weekly Dungeons & Dragons group on my LinkedIn profile? That question came up in a workshop I was running for a sales team at a large business technology firm. We had been discussing the creation of an authentic personal brand online by bringing the human element into the LinkedIn profile. People want to connect with other people online, not brands or companies, so it makes sense to humanize yourself beyond just your resume bullet points. Look at Your Message from the Receiver's Perspective So the D&D question came up. After the chuckles from his co-workers subsided, I pondered his question. It was … [Read more...]