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September 10, 2019

The Hidden Influence That “Price Anchors” Have on Your Prospects

Is $200,000 a lot for a house? The answer depends a lot on where you were living when you first looked into buying a house.  Your opinion of what a house should cost will be shaped differently depending on the first prices you saw.  So if you lived in San Diego, California you would have a much different perspective than if you were in Lincoln, Nebraska. Not only would this affect your conscious price comparisons, but it would even effect your subconscious approach to pricing houses.  That initial shopping foray created an anchor in your mind.  And it's been shown that those initial anchors have a way of hanging on as we make future … [Read more...]

Filed Under: Closing Skills, Hyper-Connected Selling

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David is an internationally-recognized keynote speaker, sales trainer, and business coach.  He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship.

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