How to Create Organizational Brand Alignment with LinkedIn
Updated December 2018 LinkedIn is often seen as the land of the jobseeker, the salesperson, and the recruiter. But what if your job isn't externally facing - is it worth spending time there? In other words, how can you use LinkedIn if you like your job and simply want to do it better? If you look beyond just updating your profile the next time you are looking for a job, there are simple ways that LinkedIn can help every career, no matter what your role or professional goals. In this article, you'll discover 3 simple (but powerful) processes that will help you capture the power of LinkedIn for your daily business success, no … [Read more...]
What’s Your Story – Craig Wortmann
Every once in a while you meet someone and you think "Why haven't we met earlier!?" Craig and I were actually introduced by a mutual friend and we share a similar outlook on how to be successful in business. And he knows his stuff - he's a professor at the University of Chicago (while not quite at the level of my alma mater Northwestern, it's still a pretty good school...). In fact, I knew that I would like his book right away because he used the term Luddite in the opening chapter of What's Your Story?. I thought I was the only person geeky enough to put that in a business book. Big Thought Stories are a powerful leadership tool that … [Read more...]
Networking in the 21st Century…For Solopreneurs and Freelancers Is Now Available!
Networking in the 21st Century... For Solopreneurs and Freelancers: Why Your Network Sucks and What to Do About It is out now! It will be available FREE on Amazon Kindle between 12:01 am November 17th and 11:59 pm November 19th If any of my work has helped you in the past, here’s an easy way to return the favor. Every single mention or download of the book on the launch day helps this new book find its way in the world. How to help TODAY: Get the book for free on launch day :) on Kindle Post on Facebook, Twitter, LinkedIn with the link: http://amzn.to/1N9dzmd Email your friends and family who might find it valuable Post an Amazon.com … [Read more...]
The Halo Effect – Phil Rosenzweig
This article was originally published a few years ago at the RockStar Success Library. Many of the tools it contains are still part of my regular approach to uncovering the real challenges that organizations and professionals face. I'm not sure why, but I've definitely found myself reading a lot of "iconoclastic"books lately. I'm not even doing it on purpose - I read The Halo Effect because it was on the clearance shelf of my local Borders. I'm so glad that it was. I think it appealed to my focus on how to create clarity in how we view life and the things that happen in it. Since I work with people as a coach to help them develop … [Read more...]
Thinking Isn’t Enough
The 9 Words that Should Never Appear in Your LinkedIn Headline
Updated October 2021 I spend my days thinking, writing, and speaking about the intersection of business and relationships in the digital age. I focus a lot of my attention on social selling, the convergence of old school sales processes with powerful online tools. It's fun being in the midst of this change and evolution. People are experimenting with lots of new ideas and methodologies. Some are successful; some...not so much. We're all figuring it out together on the fly. Not Everything is Pretty on LinkedIn When you do this long enough, you see the good, the bad, and the downright ugly of social media. After seeing another … [Read more...]
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