LinkedIn profiles are really cool. Think about it; you get to have a website that it as all about you. It highlights your experiences, your skills, your education... your story. But most of us aren't that experienced in telling (and writing) our story. So we get flustered when we are putting together our profile. One of the most common traps people fall into when writing their LinkedIn profile is that they approach it just like they were writing a resume. This has a lot of negative effects, but one of the biggest mistakes is that people fall back on using resume-speak: the jargon and empty phrases that are used when putting together a … [Read more...]
Why You Want LinkedIn Endorsements
The Skills and Endorsements section on LinkedIn has become a staple of the LinkedIn profile. Because you can have up to 50 Skills listed, it can be challenging to decide upon a strategy with them. Which do you list, which do you highlight, how do you get your network to endorse you? While those are valid questions, don't let them stop you from using this section. It's a keyword bank that the system uses to return better results when users search. Here's my advice: While you are deciding what your strategy is, add some skills so that you can start building endorsements. LinkedIn Endorsements Matter From a networking and … [Read more...]
3 Ways to Network When You’re Shy
Networking can be tough when you're shy. Building new business relationships can be hard when just the idea of attending a professional event to network fills you with dread. You're not alone - it's common for people to spend most of their time at events with those that they already know precisely because they are nervous about making new friends. But this prevents you from taking advantage of the full benefits of networking. You want to consistently add new people to your network - because they have new information, new ideas, new contacts, etc. You don't have to be the life of the party and meet everyone to be successful, but you … [Read more...]
5 Rules from Zombie Survivors for Business Development
An undead zombie is shambling towards the lone survivor, arms outstretched, low moan coming from its chest. The plucky hero raises a machine gun in an attempt to ward of the attack and fills the zombie full of lead...but the zombie keeps coming! Because the hero didn't shoot it in the head! And everyone who's seen a zombie movie knows that the brain is a zombie's weak point! ...It's frustrating to watch the characters in a zombie movie make the same fundamental mistakes over and over again. It's just as frustrating to watch sales people and business development reps fail to take care of the basics when they meet with prospective … [Read more...]
Building Your Network Big and Strong
I often tell people that networking is not a mad dash for business cards; that the people you see at professional events who scurry around passing out and collecting cards as quickly as possible are doing it wrong. I also say the you don't need a huge network to see positive business results from your networking efforts. But the other day I was running out of room in my desk drawer, so I had to throw out a stack of business cards. There were over 1,200 business cards from the networking connections I made during the first five years I was running RockStar Consulting. It was not a small stack. So then, why do I tell people to not … [Read more...]
2 Keys to Building Your Personal Brand on LinkedIn
When we worked for the same company our entire careers, the idea of a personal brand wasn't important. These days, with shorter job stints and a "free agent" economy where it's common for professionals to bounce from project to project, having a strong brand is more critical than ever. But how do you manage your personal brand and get everything done on your to-do list? Here comes social media to the rescue - and on a professional level, LinkedIn. Your brand is based on how you are viewed by your network, the people that you know and the people that know you, i.e, your LinkedIn connections. There are two main pieces that make up … [Read more...]
How to Ask For Help On LinkedIn
One of the challenges with using social media for business is that it's so new. LinkedIn has over 500 million professionals on it, but it's not even 15 years old yet. It makes perfect sense that we're still grappling with how to actually use the platform in our day to day business lives. Especially because in business, there's a lot on the line. We know that if we post an embarrassing picture on Facebook, a few of our work friends might see it. But if we make a mistake on LinkedIn, all of our professional connections will see it and it could hurt our career. I was recently talking about how to ask LinkedIn connections for help with a … [Read more...]
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