This article was originally published a few years ago at the RockStar Success Library. It's ideas were influential as I was writing Networking in the 21st Century. The Tipping Point is the biography of an idea…Ideas and products and messages spread just like viruses do” (pg. 7). That’s the description of the book straight from Malcolm Gladwell’s mouth, er, keyboard. Basically a sociological and psychological study on how cultural ideas spread, The Tipping Point offers an interesting examination and extrapolation of the factors that cause a message to become “viral”. All you have to do is google viral marketing and you’ll see the hold … [Read more...]
David is an internationally-recognized keynote speaker, sales trainer, and business coach. He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship.
He is the best-selling author of 12 books on sales, networking, social media, and entrepreneurship. And he is also a prolific contributor to blogs in the sales and marketing space.
His goal is simple: help people become RockStars in their professional lives so that they can have a positive impact on those around them.