When we worked for the same company our entire careers, the idea of a personal brand wasn't important. These days, with shorter job stints and a "free agent" economy where it's common for professionals to bounce from project to project, having a strong brand is more critical than ever. But how do you manage your personal brand and get everything done on your to-do list? Here comes social media to the rescue - and on a professional level, LinkedIn. Your brand is based on how you are viewed by your network, the people that you know and the people that know you, i.e, your LinkedIn connections. There are two main pieces that make up … [Read more...]