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June 16, 2015

Understanding Your LinkedIn Brand Message in 3 Simple Steps

Hand drawing business strategy concepts

Updated January 2022 At the root of every ineffective LinkedIn profile and wasted status update is a lack of planning and forethought. Even with over 300+ million users, most people are on LinkedIn in a reactive capacity.  They created a profile because others invited them to connect and when they post it's because they heard somewhere that they were supposed to.  They are missing the strategic component that will enable them to leverage their time.  They haven't thought through what they are trying to accomplish and therefore they accomplish very little. Asking and answering a few simple strategic questions can go a long way to making … [Read more...]

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David is an internationally-recognized keynote speaker, sales trainer, and business coach.  He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship.

He is the best-selling author of 12 books on sales, networking, social media, and entrepreneurship.  And he is also a prolific contributor to blogs in the sales and marketing space.

His goal is simple: help people become RockStars in their professional lives so that they can have a positive impact on those around them.

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