This article was originally published a few years ago at the RockStar Success Library. Still one of my favorite public speaking guides. When you think about it, magicians are truly the masters of sales. We know that they are going to perform feats that are designed to fool us, we might even try to stay on our guard, but they always get us. And we love it – we even want more! For their illusions to work, magicians have to sell us over and over again. In becoming a top magician, Steve Cohen has also become a master salesperson and communicator. In Win the Crowd, it’s fascinating to see how he’s drilled down into the ways he … [Read more...]