I've been coaching and training professionals on social selling since before it even had a name.  Back when LinkedIn, Twitter, and Facebook first came out, there was a segment of the sales world that jumped on board and saw these as powerful communication tools.  As is usually the case, there was another group that saw them as glitzy trends that the marketing people would talk about...which meant that they could be safely ignored. That's not the state of the world anymore.  Digital communication has become fully integrated with how we live our lives, and by extension, how we buy.  That means that those of us who sell have to engage with … [Read more...]