Because social media and LinkedIn are so new, we're still developing some basic standards on how to write our profiles. One question that has come up frequently in my years as a LinkedIn trainer is about the perspective that should be used when writing the profile.  Should you use the first-person or the third-person when crafting your message?  Should you use "I, me, and my" or should you use your name? This is especially important in the Summary and Experiences sections, which are open fields where you can communicate directly with your reader. Use First Person Language In the beginning, I would have said that either direction is … [Read more...]