Updated September 2020 Over the last decade I've read a lot of LinkedIn profiles. I've helped thousands of professionals improve their own profiles. And I do a lot of networking and selling so I'm always looking at what people write about themselves. And here's the reality: Not all profiles are good. Sure, some of them are really useful. I can read the profile and understand what the person does, who they work with, and why I would want to connect with them. Others miss all of those main points. This is important. Because if your profile isn't useful to your reader, then you are shooting yourself in the foot. Engage … [Read more...]