This article was originally published on June 30th 2010. And Seth keeps pumping out insightful ideas on current marketing! Big Thought Because the modern consumer is overwhelmed by information, the most effective way to market is to create products and services that are remarkable and stand out – leading people to want to talk about them.[Tweet "The most effective way to market is to create products and services that are remarkable"] Ideas, Implications, and Questions It’s interesting that Seth focuses on a “holistic” view of marketing: instead of seeing marketing as something separate from the product development, what the product is … [Read more...]
David is an internationally-recognized keynote speaker, sales trainer, and business coach. He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship.
He is the best-selling author of 12 books on sales, networking, social media, and entrepreneurship. And he is also a prolific contributor to blogs in the sales and marketing space.
His goal is simple: help people become RockStars in their professional lives so that they can have a positive impact on those around them.