I got my start in the sales world as a representative for Cutco Cutlery. It was a direct, in-home sales gig. The only challenge: I had never had a formal sales job before. And I wasn't the only one in the situation. Of the thousands of college students that work with the company every year, most don't have any sales experience. Heck, for many it's their first job. The way that the company became one of the top cutlery companies in North America was by teaching a simple, step-by-step sales process to all of these rookies. It had 7 steps and it was gospel for us, starting with "Number 1 - Building Rapport" and finishing with "Number 7 … [Read more...]
Hyper-Connected Selling: How to Avoid Sales Obsolescence and Unemployment
updated June 2021 If you are in sales these days, there seems to be more questions than ever: When will we go back to in-person selling? Does cold calling still work? How does personal brand connect with my job as a seller? Where can sales professionals focus their attention to be successful? Can the selling profession remain the same in a post-pandemic world or is sales dying? And on and on. Every day it seems like even more questions are coming, but very few answers are popping up. Luckily, you don't need answers to surf the waves of change successfully. But you do need to wrap your head around the massive shift … [Read more...]