You had a great conversation with your prospect. Maybe even a few conversations. Emails flew back and forth. You had done your research, figured out their challenges, and developed solid solutions. You had shown the ROI that would come when they bought from you. It was going great. Or so you thought. Because one day they just weren't there anymore. Emails didn't get returned, phone calls always went to voicemail, and your letters were sent back marked "return to sender." (OK, maybe not that last one.) But you had to accept the fact: You had been ghosted. The Pain of Getting Ghosted The term ghosting comes from the … [Read more...]