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May 21, 2015

Purple Cow – Seth Godin

Purple Cow - Set Godin

This article was originally published on June 30th 2010. And Seth keeps pumping out insightful ideas on current marketing! Big Thought Because the modern consumer is overwhelmed by information, the most effective way to market is to create products and services that are remarkable and stand out – leading people to want to talk about them.[Tweet "The most effective way to market is to create products and services that are remarkable"] Ideas, Implications, and Questions It’s interesting that Seth focuses on a “holistic” view of marketing: instead of seeing marketing as something separate from the product development, what the product is … [Read more...]

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David is an internationally-recognized keynote speaker, sales trainer, and business coach.  He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship.

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