For better or worse, social media has changed the way business happens. One of its biggest effects has been on how we judge credibility in others. In the past, we would extend provisional trust to new connections. When we met someone, for example through a referral or at a professional event, our starting point would be to trust them. We would then build a relationship and a foundation of credibility underneath it. These days, because information is so easy to access, that process has inverted. It's easy to research someone before we decide to do business with them. We're giving more and more credibility to the information we find … [Read more...]
3 Places to Get a Great LinkedIn Profile Photo
It's amazing how much stress the LinkedIn Profile photo causes! One of the first questions I'm asked when reviewing someone's profile is how to have the perfect picture. Everyone wants it to be just right; and it's a refreshing change because I remember the good ol' days (which were just a few years ago) when I had to spend all my time just trying to convince people that it actually was important to have a profile photo. If you want to get some ideas about what makes for a great LinkedIn Profile photo, check out our article here. But once you know the shot you want, how can you get it without having someone take a poorly lit head shot … [Read more...]