Updated December 2018 Along with the Photo and Headline, the Profile Summary is the third of the three most important parts of the Profile. Because it holds a lot of power it also causes a lot of stress. It's a blank canvas of 2,000 characters and there are many different approaches you can take to communicate with your reader. That freedom, however, also means that there isn't a clearly defined process for creating a great Summary. Add to this the fact that many professionals are uncomfortable writing about themselves, and you have a situation where very little time is spent on the Summary This is unfortunate, because it's an … [Read more...]
2 Keys to Building Your Personal Brand on LinkedIn
When we worked for the same company our entire careers, the idea of a personal brand wasn't important. These days, with shorter job stints and a "free agent" economy where it's common for professionals to bounce from project to project, having a strong brand is more critical than ever. But how do you manage your personal brand and get everything done on your to-do list? Here comes social media to the rescue - and on a professional level, LinkedIn. Your brand is based on how you are viewed by your network, the people that you know and the people that know you, i.e, your LinkedIn connections. There are two main pieces that make up … [Read more...]