When working with professionals on their online brand, one of the common questions that I hear is, "Should I pay to upgrade to the premium LinkedIn account?" It's a great question and one that doesn't necessarily have a clear cut answer. I don't work for LinkedIn so I don't have a vested interest in someone anteing up for the paid accounts. On the other hand, I do help people use LinkedIn and social media to improve their businesses and careers so of course I think it makes sense to engage with the platform as much as possible. In the end, my answer is usually some variation of, "Yes...eventually." Don't Upgrade to Premium Too … [Read more...]
David is an internationally-recognized keynote speaker, sales trainer, and business coach. He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship.
He is the best-selling author of 12 books on sales, networking, social media, and entrepreneurship. And he is also a prolific contributor to blogs in the sales and marketing space.
His goal is simple: help people become RockStars in their professional lives so that they can have a positive impact on those around them.