The on-demand world has fundamentally changed how we consume information and content. And if you want to stay relevant in sales, you ned to understand how this changes what prospects and customers want and need from you. Remember when you could only watch your favorite television show at a specific time and on a specific day? Now, because of streaming services like Netflix and Hulu and online platforms like Youtube, we can watch shows whenever we want. Our TV has become "on-demand" and we expect to be entertained whenever we want to be. The internet has fundamentally changed more than just how people watch television. Buying is … [Read more...]