I'm going to let you eavesdrop on a conversation I've had with hundreds of people in the last few years. It comes up while talking about networking and their social media presence: Me: "So who are your ideal clients? Who's the target market you want to work with?" Really Well-Meaning Professional: "Everyone! Which is why I'm totally confused about why I don't have more work!" It's sad but true that I usually have this conversation with professionals who are struggling to find success in their chosen field. It doesn't matter if they are a small business owner, a service provider, or a salesperson for a large company. Someone who … [Read more...]